Description
- The switch by Maltesers, which is the third biggest confectionery brand in the UK, will represent more than a 10% increase in total UK Fairtrade sales, the company claims.
- Mars says the move will contribute $1m (640,000) a year in Fairtrade funds to cocoa farmers to invest in their farms and local communities.
- It follows similar switches by its rivals, including Krafts Dairy Milk brands and Nestles KitKat, which source their cocoa from Fairtrade production methods.
- Mars says it intends to buy all of its cocoa from sustainable production sources by 2020. In 2009, ...
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